News & Events
Discover latest information and news about CRM industry.
  • Value of Mobile CRM & Social CRM Mobile devices have been used by sales people for some time, and Nucleus's survey found that 74 percent of companies had enabled mobile access to CRM applications. Nucleus's survey found that mobile access to CRM increases sales force productivity by 14.6 percent, with nearly a third citing a productivity increase of more than 20 percent. Fewer than 2 percent of respondents cited no productivity benefit from mobile CRM access
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  • CRM Anywhere Microsoft's announcement to support native mobile client services for other devices and other browsers is a significant departure from Microsoft's traditional view of the world. As Microsoft pushes to make its enterprise products more pervasive, it's admitting the reality that other relevant competitors exist in other product areas where it competes.
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  • Gartner Magic Quadrant for Sales Force Automation Get your customer's attention with high impact audiovisual programs that combine your brand promotion, marketing messages and client testimonials with trusted Gartner research. Generate leads and boost your marketing campaigns with strategic content that your customers can see, hear and experience.
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  • Gartner Magic Quadrant for CRM Customer Service Contact Centers The customer service contact center refers to a logical set of technologies and processes that are engineered to support the customer, regardless of the channel. It is built in five logical groupings (the first of which is the focus of this Magic Quadrant).
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  • Gartner Magic Quadrant for Enterprise Content Management ECM offerings are showing strong growth in demand as organizations embrace the vision of managing content assets throughout their life cycle. Process-centric solutions, social content management and integration are key factors differentiating the vendors assessed in this document.
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    The Forrester Wave™ CRM Suites Customer Service Solutions Forrester evaluated the customer service and support capabilities of 19 leading CRM suite solutions against 196 criteria. Customer service and business process professionals face a diverse range of products to sift through to support the quest to create differentiated customer experiences and build stronger bonds of buyer loyalty.

    The Forrester Wave™ CRM Suites for Midsized Organizations Since our last iteration of the Forrester Wave™ evaluation of CRM suites, the world economy plunged into a severe recession from which it is now slowly recovering. However, the fundamental business needs that drive the requirement for effective and efficient customer interaction.

    The Forrester Wave™ CRM Suites for Large Organizations Customers demand superior service and support as the price for their ongoing loyalty and patronage. In response to these demands in today's experience-based economy, organizations are ramping up their multichannel customer service initiatives.